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1994-09-03
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Document 0064
DOCN M9490064
TI Drugs and AIDS--reaching for help: a videotape on AIDS and drug abuse
prevention for criminal justice populations.
DT 9411
AU Gross M; DeJong W; Lamb D; Enos T; Mason T; Weitzman E; Abt Associates
Inc., Cambridge, MA.
SO J Drug Educ. 1994;24(1):1-20. Unique Identifier : AIDSLINE MED/94322155
AB This article describes the development of a videotape targeted at
persons under supervision of the criminal justice system. The videotape
seeks to encourage those who use illicit drugs to enter drug treatment
and to motivate those at risk for exposure to human immunodeficiency
virus (HIV) to alter behaviors that may transmit infection. The criminal
justice system presents an important opportunity to deliver such
messages, particularly to a large population of persons briefly detained
in a jail or lockup and released without subsequent incarceration.
Evidence suggests that, even in this audience, knowledge of how to
prevent exposure to HIV is widespread, yet those at risk often fail to
take appropriate precautions: motivating behavior change demands more
than imparting information. In order to shape this videotape, we
analyzed the target audience and developed a drama-based approach that
applies the framework of social learning theory, the health belief
model, and principles of social marketing. This article describes the
integration of that theoretical framework into the production process,
content, and strategy of the videotape.
DE Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL *Criminal Law
Health Behavior Health Education/*METHODS Health Promotion Human
Marketing of Health Services Models, Psychological *Prisoners Program
Development Substance Abuse/*PREVENTION & CONTROL Support, U.S. Gov't,
Non-P.H.S. Support, U.S. Gov't, P.H.S. *Videotape Recording JOURNAL
ARTICLE
SOURCE: National Library of Medicine. NOTICE: This material may be
protected by Copyright Law (Title 17, U.S.Code).